Experience 04 · Across the planned 2027 campaign
Founding Season Partnership
Don't just host an experience. Become part of the entire story.
The premier commercial package integrates private client experiences, season-long storytelling, and agreed race-team and driver branding across the planned 2027 campaign.
01 What's included
- One Monticello Experience, one Indianapolis immersive experience and one Race Weekend Insider
- Season-long partnership recognition
- Negotiated branding on the race car, driver gear, apparel and permitted assets
- Co-branded media and original episodic storytelling throughout the season
- Agreed rights to approved imagery, video and event recaps for marketing use
- Client-facing speaking engagements and exclusive updates
- Personalized messages, milestone communications and season debrief opportunities
- Agreed activation and audience-engagement reporting
- Priority discussions regarding additional experiences and partner activations
02 Sample itinerary
Before the season
- Partnership and branding agreed, subject to approvals
- Curated Monticello Experience
- Original storytelling begins
During the season
- Two-day Indianapolis and BHA immersive experience
- One premium Race Weekend Insider
- Milestone communications and exclusive client updates
After the season
- Season debrief opportunities
- Agreed activation and audience-engagement reporting
- Priority discussions on what comes next
What it's for: Sustained relationship-building plus public-facing brand visibility throughout an extraordinary, ongoing racing story.
Race car and gear branding, rights, exclusivity and inventory are negotiable and subject to team, championship, manufacturer and existing sponsor approvals.