A driver from the business world, a race-winning team, and five of the biggest weekends in American motorsport. Your brand can be part of every chapter.
In 2027 McLaren Trophy America races on the same weekends as Formula 1, INDYCAR, IMSA and the FIA World Endurance Championship. Your clients aren't at a club event; they're at the biggest motorsport weekends of the year.
275KFans at the Miami Grand Prix weekend
4World championships sharing the bill: F1, INDYCAR, IMSA, WEC
10Races, all broadcast and streamed
5Headline weekends, Alabama to Texas
INDYCAR WEEKEND · APRIL 2–4
Barber Motorsports Park
The season opens in Alabama. A moment to introduce the partner narrative and set measurable content baselines.
Proposed activationPartner announcement + season kickoff film
33.53°N 86.62°W01 / 05
Miami attendance: about 275,000 over the 2025 weekend (GP Destinations). 2027 calendar tentative until confirmed by the series.
02 The team
Bryan Herta Autosport.
Two Indianapolis 500 wins. Twenty-one IMSA Pilot Challenge titles. A win on its McLaren Trophy debut. The same team already runs marketing activations, hospitality and video content for Hyundai, so your program is delivered by people who do this at the top level.
The crew · IMSA Michelin Pilot Challenge
Hyundai N TCR
IMSA LMP2 · Watkins Glen
McLaren Trophy America
2×Indianapolis 500 winners (2011; 2016 with Andretti Autosport)
21IMSA Michelin Pilot Challenge TCR titles, 2019–2025 (manufacturer, driver, team)
24hNürburgring 24 Hours TCR class win, 2024
P1Win on McLaren Trophy America debut · LMP2 in IMSA WeatherTech from 2026
What BHA delivers at every round
HospitalityMcLaren Trophy hospitality centre: premium catering and private track viewing
AccessGarage and paddock tours with the crew
ContentVideo production from inside a professional race team
ActivationsThe team behind Hyundai's motorsport marketing program
Photography: Bryan Herta Autosport. Records per Bryan Herta Autosport.
03 The driver
Ray ChengDriver · 2027 BHA program
Built in tech. Driven to race.
AI product executive · Racing driver · Creator of Desk to Grid
Ray Cheng is an AI product leader and emerging racing driver pursuing an unconventional path to the 2027 McLaren Trophy America grid.
With a career spanning finance and AI leadership at Meta and Intuit, Ray has spent years turning ambitious ideas into high-impact products. Now he's applying the same obsession with performance, technology and continuous improvement to the racetrack.
After a podium in his first wheel-to-wheel race, Ray is stepping up to the McLaren Artura Trophy Evo with Bryan Herta Autosport, benchmarked against the team's race-winning professionals.
Through Desk to Grid, he documents that journey for a fast-growing audience while building a bridge between motorsport, artificial intelligence and business, creating ways for brands to be part of something bigger than racing alone.
The 2027 goal
An Am entry built to fight the Pros and Pro‑Ams for overall podiums.
P3First wheel-to-wheel race
1.13MOrganic views · first 30 days
Meta·IntuitAI product leadership
2027Target McLaren Trophy season
Organic views by platform · Sep 21 – Oct 21Followers
Instagram
832,5125,000
Facebook
213,568554
TikTok
55,000671
YouTube
28,700114
04 The season story
Five chapters. One run at the front.
McLaren Trophy races its Pro, Pro-Am and Am classes on the same track, at the same time. Am drivers have already finished second overall in this series. 2027 is the story of chasing the overall win, told from inside the car, one weekend at a time.
Chapter 01Apr 2–4
The debut
Barber · INDYCAR weekend
Can a driver from a desk run with the Pros? Five weekends to find out start here.
Chapter 02Apr 30 – May 2
The spotlight
Miami · Formula 1 weekend
Racing in front of the world on Formula 1's stage, with 275,000 fans in the building.
Chapter 03Jun 24–27
The grind
Watkins Glen · IMSA weekend
A legendary track and the hardest lessons of the year. Where the tenths are found.
Chapter 04Aug 20–22
The breakthrough
VIR · IMSA weekend
The gap closes. The first real fight at the front.
Chapter 05Sep 10–12
The showdown
COTA · FIA WEC weekend
An Am entry chasing the overall win against the Pros, in front of the world endurance paddock.
Am results: Sportscar365 race reports, McLaren Trophy America. Chapter themes are the planned story arc, not predicted results.
05 Your place in the story
Now picture it with your name on it.
Every chapter of the season, every photo, every broadcast shot: carried by one car. Paste your website and the pipeline renders your brand onto it, in minutes instead of a design sprint.
Add assets/livery/base-papaya.webp
PAPAYA BASECONCEPT RENDER · 2027
Try
Read website
Detect logo & wordmark
Extract brand palette
Map palette to bodywork
Render livery
Suggested platform
Prototype. Sample liveries are AI-generated concept renders. Perplexity and Galaxy appear as hypothetical examples only; no relationship, interest or endorsement is implied. Car and series marks require approval before external use.
06 The experience
F1-level hospitality. Access F1 can't sell.
Your guests get the hospitality of a Formula 1 weekend, plus what money usually can't buy there: the inside of a race-winning team, and a driver they've followed all season.
F1 Paddock Club · MiamiYour weekend with BHA
Cost per guest≈ $10–14K for three days*Hosting built into Season and Anchor programs
HospitalityPremium suite above the pit laneMcLaren hospitality centre: premium catering, private track viewing
The teamPit lane walk at set timesInside the garage with a race-winning crew
The driverA view from the suiteYour driver, with your guests, all weekend
Race dayWatch from the suiteGrid walk, then the race on team radio**
Your brandA guest passOn the car, the driver and the story
THUArrival & build
Garage build-up tour
Sim session with the driver
"Build day" content feature
Best for · content · employer brand
FRIPractice
Paddock & garage tours
Pit-wall headsets during practice*
Engineering debrief listen-in*
Best for · tech demos · small groups
SATQualifying
Pit lane walk
McLaren hospitality centre
Executive fireside in the paddock
Best for · client hosting · leadership
SUNRace day
Grid walk with VIP guests*
Race watch on team radio
Podium photo & debrief dinner
Best for · key accounts · hero content
Between races
Executive track dayClients drive, with pro coaching
Hot-lap ride-alongsTwo-seat track car, pro at the wheel
Sim racing client leagueRig + driver at your office or event
Keynote at your summitFinance → AI → motorsport
*Published estimates and past listings for the Miami Paddock Club (e.g. F1 Experiences' 2024 three-day suite at $13,999); prices vary by year and package. **Subject to series credentials and event schedules. The Artura Trophy is a single-seat race car; ride-alongs use a separate two-seat track car through an approved provider.
07 Your brief
Choose your advantage.
01 / ARTIFICIAL INTELLIGENCE
The human edge.
Human ambition meets machine intelligence. An authentic first-person narrative connecting AI products with preparation, iteration and high performance.
Proposed core assetContent series
Buyer to engageBrand / Enterprise GTM
SAMPLE ACTIVATION BRIEF
“How can our product help ambitious people do extraordinary things?”
Sample brief. Every program is tailored with Bryan Herta Autosport.
Don't see your industry? Every program is built around the brand, not the category. Design yours ↗
08 Partnership builder
What should this do for you?
Pick from real motorsport assets: on the car, in the paddock, on camera and in your boardroom. Each carries its own value, and the premium ones are reserved for season and anchor partners. Every item shows who delivers it, so the brief is buildable on day one.
Three ways in, priced like the motorsport assets they include. Opening ranges for planning; final scope and pricing are agreed with Bryan Herta Autosport.
01 / START HERE
Content partner
$10–25K
Branded content, paddock access and boardroom programming. A proof point before a bigger commitment.
Branded content pilot
Paddock tours & meet-and-greet
Keynote or sim challenge
Single event or short series
02 / GROW WITH US
Season partner
$40–75K
On the car and the driver all season, with hosted weekends and a co-branded story.
Associate decals + suit & helmet
Hosted weekends & grid walks
Season docuseries
Full 2027 season
03 / LEAD THE STORY
Anchor partner
$150–250K
The car carries your name. Primary livery, category exclusivity and first call on every activation.
Primary livery & title rights
Category exclusivity
Hosting at every round
One per program · full season
10 Sponsor accountability
Less fluff. More proof.
01 / DELIVERABLES
What shipped.
Assets, links, content rights, approvals and on-time delivery.
02 / DISTRIBUTION
Who saw it.
Organic versus paid platform views, unique reach and engagement.
03 / CONNECTIONS
Who came.
Approved guest attendance and consented business follow-up.
04 / PERFORMANCE
What changed.
Partner-defined outcomes and the next optimization decision.
11 Lights out
Partner in the pursuit.
Lights out at Barber on April 2. Liveries, suits and hosting plans are designed over the winter, so the best placements go to the partners who start the conversation now.
